Dan at Elemental sent me across some kit this week to check out and review for Digital photography School. I wasn't aware of Elemental who actually started trading on January 29th 2005, selling Jessops Portaflash gear. They started making / importing their own branded products in January 2007, and started engineering and designing their own gear about 8 months ago...
I always love a great first impression, and I have to say that for the money and even for a wad more money, this gear made me smile! I'm not sure if it was the decent build quality or the extra little ideas that are stuffed into each product - the ePod / tripod for example - has a level on the legs and the head and also has a tiny little compass for those of you into your location / gps / nature / direction photography. The light stands that come with the 600W twin set "Trinity" heads are really solid and extend all the way up to the roof - 9'2" as well as being air cushioned and solid as a wombat, they're well priced if you want to buy them separately.
Enough of my rambling, this is just the unboxing - the full review is still a couple of weeks off and will be available on Digital Photography School.
Oh, yeah, as for value - try spec'ing up a set of gear of this calibre, with these accessories for this price!...
