some good ideas though, and thanks to those of you with input - I may just give a couple of the suggestions a little thought.
I've taken some time out to call a few resellers today to ask them generally what they'd say if I asked them to keep data on people buying products (to help me with the online / offline thing) each of them said the same - if I was in a position to set up a training session for their staff and to put a system in place that made it very easy for stff to facilitate my little request - they'd maybe think about it. That's great, and achievable... But let's have a think about this for a minute...
I put in a system to test a theory, only to find out that putting that system meant that there was a negative return on investment, where there was a positive, albeit small, return on investment previously - does that make it all worthwhile?
I'd like to break your concentration now with a "From the archives" band photo of mine.
So, should I be taking into account what it costs to measure these result, knowing full well that the measurement structure that I put in place could well fail? Do I simply measure what I can and make a guess based on global analytics numbers? An average, if you will?
Or do I spend my time doing what I do best - making our community feel like part of a massive, fun family of like minded people... (Which once you own a thinkTank Photo camera bag, you are!)
Serious stuff over for the minute. Have you enteres the thinkTank Photo "IN A BAG" give-away? It's free, it's growing daily and it's awesome. http://blog.thinktankphoto.com